In the latest years, Social Networks and other related services (like blogs) spread all over the Web.
I can list a large number that I frequently use:
Facebook,
Twitter,
Google+,
YouTube,
Instagram,
Pinterest,
Vimeo,
FeedBurner,
Flicker,
Tumblr,
Foursquare,
SoundCloud,
Blogger,
Wordpress,
Issuu and many, many others.
Recently, I found myself needing a new utility for my projects. In fact, in middle 2013, I founded a live music event in my city: the
Muzik! Zyklon.
It took not long before I realized that I needed something to deliver news (and especially
Muzik! Zyklon related news) towards several different social networks and services at the same time.
If I had my own Web hosting service, I could develop some PHP code to achieve the wanted result. But it was not the case.
Though, at the current state of development, the major Social Networks (
Facebook,
Twitter,
Google+,
Tumblr, ...) have internal options to integrate each other.
Twitter, for example, includes
Twitter for
Facebook to share contacts and automatically post twits to your
Facebook timeline. And
Facebook offers its own
Twitter API based App to share
Facebook posts to your
Twitter timeline.
But, what if you want to share your
Blogger posts towards your
Facebook timeline or a
Facebook page that you administer?
So, I searched in the Web and found and tested three services that can work for you (if you have my same needs, of course).
The first one is
IFTTT.
IFTTT means
"If This Then This". Essentially
IFTTT lets you create little recipes. Recipes are composed by an event (the first This) that happens on the source Social Network (that could be the publication of a post on
Blogger) and an action (the second This) performed on the destination social network (for example, to publish a summary of the
Blogger post on
Facebook).
IFTTT offers a visual User Interface to create your own recipes or you can pick up a recipe created by other
IFTTT users.
One of the limits I found is that
IFTTT handles only one
Blogger blog per user. I have more then one blog and I would like to deliver my blogs posts on different
Facebook pages.
The second one is
Zapier.
Zapier recipes are called zaps composed by a trigger and an action. It works almost the same way of
IFTTT though
Zapier is not fully free. It allows up to 100 tasks per month with a free account.
Though
Zapier seems to support a lot of services (called apps;
IFTTT calls them channels) while
IFTTT supports 124 services.
The third and latest service is
dlvr.it.
dlvr.it provides routes, instead of recipes or apps; source and destination instead of trigger and action. Like
Zapier it has a free plan and upgrade plans. The most interesting feature of
dlvr.it is the queue ability.
dlvr.it permits you to add interesting news you picked up from the Web to a queue and will publish them to your networks when people is online to gain visibility. This feature could be very useful especially for independent projects, open source projects, organizations, agencies or companies who need to be visible.
My conclusions are that in the latest years several external services covered the lacks of the major social networking platforms offering a wide range of services to permit the final user to perform many tasks.
My only concern is that solutions are scattered around the Web and entropy is constantly increasing. :-P